cable.so

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cable.so

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Team info

i
Zhive Ristovski
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The Mission

Empower brands and creators with authentic, high-quality content that builds trust, engages audiences, and drives meaningful results.

Problem

In today’s digital landscape, audiences are increasingly skeptical of traditional advertising and disconnected from overly polished, generic content. This creates a significant trust gap between brands and their customers, driven by the growing demand for authenticity, transparency, and relatability. At the same time, many businesses struggle to access reliable influencers and create high-quality, impactful content that aligns with their values. This disconnect not only limits audience engagement but also perpetuates broader societal concerns about the authenticity and ethics of brand messaging in an oversaturated market.

The Solution

Our solution is to provide brands with authentic, high-quality video content created in collaboration with a global network of rigorously vetted influencers. We focus on crafting relatable and engaging storytelling that aligns with each brand's values and resonates with their audience. By leveraging influencers with genuine connections to their followers, we ensure the content builds trust, inspires action, and fosters meaningful engagement for products and services that matter. Additionally, our approach emphasizes scalability, offering brands versatile content that can be repurposed across platforms to maximize impact and long-term value.

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